Johnson Ferry Baptist Church,
A Case Study
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A branding project from the inside out. While the identity and message of Johnson Ferry were established, they needed clearer articulation. The task was to define their unique expression and ensure it resonated both within and beyond the church walls. The church's well-known heritage made the project both rewarding and valuable.
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Using their distinct voice to amplify initiatives, visions, and missions, the marketing campaigns adopted a unique approach to engage multiple audiences simultaneously. By weaving together the church’s rich history and contemporary messaging, a cohesive narrative was crafted that highlighted the church's core values. This multifaceted strategy fostered a sense of belonging within both the congregation and the wider community.
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Web design and clear communication go hand in hand, making it essential for the digital message to reflect the same clarity as the branded voice. A well-structured website serves as a vital tool for conveying the church's mission and values.
Every business needs a plan, and effective execution relies on clear communication. Through various projects at Johnson Ferry, the importance of listening to what an organization is already conveying became evident. This understanding facilitated the development of comprehensive brand and communication guidelines that ministries could easily follow, covering everything from logo usage to large-scale marketing initiatives.
Brand Guidelines
First thing is first, who are we and how do we share that in a digital age. Quick and easy guidelines helped to establish one voice to allow these ministries to spend their efforts on the parts of their job that they love.
This guide covers everything a ministry might need for topics such as logo usage, color palette, social media posting, photography usage, language differences, grammatical and punctuation rules, key words and systems.
Relaunch Campaign
The first initiative aimed to “relaunch” the church and engage the community. This strategy included mailers, billboards, social media ads, signs, t-shirts, stickers, banners, and influencer kits. Targeting both church members and the broader community, a carefully crafted timeline and style guide ensured consistency. All materials were designed and ordered, marketing efforts analyzed, leading to a successful reinvigoration of community involvement.
Vision Campaign
The second initiative originated from the pastor’s desire to share a five-year vision for the church. What began as a simple Word document transformed into a cohesive campaign with precise messaging aimed at inspiring participation. This messaging articulated the church's identity, purpose, and future direction. Through thoughtful language, design, and marketing, this initiative came to life across various platforms, ensuring widespread awareness of the church's activities. Deliverables included a landing page, videos, a sermon series booklet, installations, marketing ads, billboards and more all crafted to highlight the specific mission.
Click here to view booklet design
Website Design & Content Mapping
Following successful community engagement, the need to maintain involvement and improve communication became evident. The outdated website required excessive clicks to access information, prompting a reorganization for enhanced clarity and navigation. This project improved user experience while reinforcing the importance of effective communication strategies. Sitemapping presented a rewarding challenge, further fueling a passion for communication and marketing.
A clear and consistent communication strategy will take you where you want to go.
In this environment, a passion for effective communication blossomed, creating new opportunities in communication and marketing.
Hard work and a supportive team committed to growth make anything achievable.